IFA 2012: Samsung announces the ATIV Tab

Samsung Electronics has announced its brand-new ATIV devices based on the Windows 8 for Smart PCs, tablets and Windows Phone 8 for smartphones.

With the introduction of Microsoft’s Windows 8 and Windows Phone 8 operating systems, Samsung introduces “ATIV”, the new brand for its Windows-based devices. ATIV, the reverse order of the word VITA, meaning “Life” in Latin, is a pledge by Samsung to make everyone’s life extraordinary with excitement. The full range of Windows-powered devices will enable this goal. Today Samsung introduced ATIV Tab.

“Samsung is delighted to introduce a wide portfolio of Windows 8 and Windows Phone 8-powered devices. With our leadership in design and technology and Microsoft’s leadership in operating systems, together we are able to provide customers with a full range of ATIV devices for cross-category convergence,” said Seong Woo Nam, Executive Vice President of IT Solutions Business at Samsung Electronics.

The Samsung Ativ Tab running Windows 8

“Samsung is a highly valued partner and it’s great to see this investment in a global brand for its Windows-based Smart PCs, tablets, and phones,” said Nick Parker, corporate vice president, OEM, Microsoft. “This gives us an increased opportunity to inspire our customers with excitement and confidence as they enjoy Windows experiences across their beautiful Samsung devices, including entertainment scenarios, mobile productivity and cloud services.”

Samsung’s ATIV devices are simple, powerful and beautiful. The Windows operating system is sleek, intuitive and compatible across devices. Together Samsung and Microsoft will provide users with an advanced, productive and creative experience with its ATIV devices. Its full lineup is designed for a simple user experience to share your work and ideas as well as enjoy consuming content.

Furthermore, Samsung’s Windows devices are enhanced with Samsung’s own unique services and content. Samsung Family Story provides fun and intuitive content sharing. Samsung’s ChatON service complements Microsoft’s popular People Hub to provide a wide range of social communication options across these versatile devices.

The new Samsung ATIV Tab is designed with a hairline finish and delivers a full Windows 8-based PC experience with tablet mobility. Weighing 570g, featuring a 10.1” display and measuring 8.9mm thick, the ATIV Tab is always ready to go. It instantly boots up without lagging and comes with Office Home and Student 2013 RT, offering the new versions of Word, Excel, PowerPoint and OneNote to help transform the way people get things done at home, school or work. These applications are fully featured with complete document compatibility, meaning people can open and create any document, make edits on it and share it with others just like we do with PCs. An 8,200 mAh battery provides enough power to allow you to work on your projects and review or share them virtually anytime and anywhere. Moreover, the ATIV Tab is compatible with a range of Windows-based PC devices and accessories, including printers, keyboards, projectors, external monitors and other peripherals, through its USB port and uHDMI, with no need to install extra software.

The Samsung ATIV Tab will be on display at the Samsung booth at IFA 2012.