NEWS /
Idea Cellular Enters Tamil Nadu
25 May, 2009, 3:25 pm IST | by
tech2 News Staff
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Expanding its national footprint, Idea Cellular has now entered Tamil Nadu, with the launch of its GSM mobile services in 130 towns across the state. Idea's 2.75G EDGE enabled network will progressively cover Chennai and over 500 towns and villages by the end of the current financial year. Tamil Nadu, with a population of 67 million and teledensity of over 50% has been identified by Idea as a key growth market in southern India. Idea is a strong player in the region, with 25% of its overall subscriber base coming from three service areas of Kerala, Andhra Pradesh and Karnataka. Idea plans to set up a network of 2,400 cell sites by the end of March '10. Himanshu Kapania, Director - Operations, Idea Cellular Ltd., said, "We are happy to announce our entry into Tamil Nadu, as we expand across the country. We welcome the people of this state to join Idea's pan-India network. Idea's commitment to offer the best telephony experience for our customers will usher in a new dimension in mobile telephony experience for the people of the state." Idea Cellular has launched its services in most of the main towns of Tamil Nadu including Coimbatore, Madurai, Trichy, Salem, Tirupur, Erode and Vellore. Idea's services in Chennai Metro will be launched soon. Idea will develop customer service with a retail network comprising of exclusive 'My Idea Stores', 'Idea Points' and other outlets. The service network will be expanded to over 25,000 retail outlets and 60 Idea showrooms, shortly. As part of the inaugural offer, Idea will introduce multiple tariff plans ranging from competitive special tariff vouchers, to variable talk time and validity offerings, based on the consumption and usage patterns of customers in Tamil Nadu. Special Value Added Services being made available for Idea subscribers in the state include – Idea Vanavil, Tamil Ullagam, Thirukural Alerts on SMS, Rahu Kalam, Background Music, and Ring Back Tunes. 'Say Idea', an exclusive product offering wide range of services like Dialer Tones, Star Special, Music Directors' Special, Song & Dance, Latest Movies, Jokes and Comedy Special and Devotional will also be introduced in Tamil Nadu. |
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