Updated 14 Feb, 2012, 6:01 pm IST

MAC 07: Personal IM Service Available in India

14 Nov, 2007, 4:09 pm IST | tech2 News Staff |

Personal Instant Messaging services are now commercially available in India and Malaysia, enabling mobile users to exchange instant messages with friends and colleagues on other networks.

In India, intensive field trials have been carried out and interoperable IM solutions have been deployed across all GSM networks, including Aircel, Bharti Airtel, BPL Mobile, BSNL, Idea, MTNL, Reliance Telecom, Spice and Vodafone-Essar. In Malaysia, customers of DiGi Telecommunications and Maxis can now send each other instant messages using their mobile phones and will be able to exchange messages with customers of Celcom from the end of this year.

Developed by the GSMA, the commercial and technical framework for Personal IM is designed to maximise ease-of-use, interoperability and reliability, while minimising spam and viruses. More than 40 mobile operators worldwide are developing Personal IM services.

"We have designed Personal IM so that everyone in the value chain has an incentive to provide users with a high-quality experience," said Rob Conway, CEO of the GSMA, the global trade association for mobile operators. "The success of this service is of vital strategic importance to the mobile industry and we expect it to be rolled out across both the developed and the developing worlds."

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