ESPN Star Sports, DigiVive tie up for live streaming of ICC World T20

Sports broadcaster ESPN Star Sports (ESS) has tied up with DigiVive services for live streaming the broadcast of the ICC World Twenty20. As per an official statement by the company, the stream will be available on the mobile TV service nexGTv, starting with the first ICC World Twenty20 match on September 18. Along with the live streaming rights, DigiVive has also secured rights for video streaming of the broadcaster’s highlights programmes. The service can be downloaded by sending an SMS mytv to 58888, or from any of the app stores, or from the nexGTv website www.nexgtv.com

Live streaming ICC World Twenty20 broadcast

Sanjay Kailash, Executive Vice President, ESPN Software India Pvt Ltd, said, “We believe that Mobile VAS has huge potential for growth. The ICC World Twenty20 provides an excellent opportunity to reach out to ever increasing group of consumers who use new-age devices to catch real time action from the championship.”

nexGTv claims to be a one-of-its-kind service and comes with features such as replay TV, adaptive streaming, best-in-class user interface and 24x7 customer care support call centre. It offers channels, ranging from national to regional in the category of entertainment, movies, news, etc. It offers channels such as Sony bouquet, Star bouquet, Aaj Tak, and UTV movies. One of its unique features, as per the company, is adaptive streaming, which enables seamless live streaming even on 2G network.

GD Singh, Director, DigiVive said, “After winning the ICC Cricket World Cup in 2011, all eyes will be on the Men in Blue to regain the ICC World Twenty20 title. We are excited at the live streaming opportunity provided to us by ESS. This will enable 4 million nexGTv users with an excellent opportunity to catch live excitement of ESPN Star Sport’s coverage of the ICC World Twenty20. DigiVive’s seamless adaptive technology will provide best in class live streaming quality and deliver a unique experience of watching the championship live on Mobile phones and Tablets and ensure that nexGTv users catch the action live anytime anywhere."

Last month, DigiVive and Times Television Network announced their partnership for live streaming popular news channels such as Times Now and ET Now. Under this partnership, users of the mobile app nexGTv will be able to view select content aired on Zoom channel by using the Replay TV feature of nexGTv. This is an addition in the bouquet of the extensive list of channels.

nexGTv has maintained its number one position on the Ovi Store since the past two months. On other app stores, it remains among the top five apps in the entertainment category. DigiVive’s nexGTv mobile TV service has already been activated by 3.5 million users, and on an average there are 20,000 downloads every day. nexGTv witnessed huge traction during the India vs. Sri Lanka series, and the average numbers of new users is increasing by the day.