Yahoo! India, Jagran Portal Goes Live
07 Dec, 2007, 4:25 pm IST | by
tech2 News Staff
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Yahoo! India and the Jagran Group have finally launched their co-branded Hindi news and current affairs web portal looking to seamlessly integrate the Hindi content of Jagran with Yahoo! India's online presence. Announced in March, the partnership, the companies hope, will create a richer online Hindi user experience, with Jagran's original content across news, current affairs, sports, entertainment and other features, complemented with Yahoo!'s internet products and services, including Yahoo! Search, Mail and Messenger, offered in seven Indian languages, Under the terms of the agreement, Jagran and Yahoo! India will share graphical and keyword advertising revenue generated by the portal with Yahoo! India managing the advertising sales and ad-serving for the new co-branded property. Both companies will also partner in distributing Yahoo! India's search and small and medium business offerings. "This provides us with an excellent platform to grow the online reach of Hindi news and current affairs for the future which currently is a large and untapped business opportunity. We looked for a partner with a leadership position in Hindi content, a well respected and renowned brand and a shared vision of the opportunity. Jagran definitely represents all these", said Aparna Pujar, Director - Products, Media and Entertainment, Yahoo! India. "This platform will help rebrand and rescale the Hindi online space and leverage the strengths of both the organizations in creating a very powerful online property. We looked for a partner that stood for leadership and credibility in the online media space, which understood the pulse of internet audiences and had a customer-centric focus as central to their business approach. Yahoo! India definitely represents all these and more", said Sanjay Gupta, CEO, JPL. |
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