Updated 28 May, 2012, 6:13 pm IST

Cartoon Network to Offer CallToons Soon

15 Feb, 2007, 11:00 am IST | by Priyanka Pradhan |

Cartoon Network New Media has developed a new application to offer an entertainment platform for mobile phone users, called CallToons, based on the users' favorite cartoon character.

CallToons uses patent pending technology to offer mobile content featuring characters from Cartoon Network and Adult Swim, as separate services for each brand. CallToons will offer popular mobile content such as ringtones, ringback tones, wallpapers, and audio and text alerts into a character-driven narrative experience. Also, the company will introduce additional functionality to the CallToons application in the coming months.

Cartoon Network New Media has developed the new platform in conjunction with Turner Platform Research and Development, and has been in discussions with Ericsson for concept refinement and content delivery options. The technology takes Cartoon Network New Media into mobile licensing as the product will be available to non-Turner companies in the future.

Paul Condolora, senior vice president and general manager for Cartoon Network New Media said, "CallToons extends our fans’ relationship with our characters in a personal and interactive way through a mobile phone. With this application, we are developing a novel approach to the mobile experience. CallToons is a natural next step for the company and offers limitless cross-platform entertainment possibilities with cartoon characters, celebrities, sports figures and beyond."

Ross Cox, Senior Director of Entertainment Products, Cartoon Network New Media said, "CallToons does more than set a character's voice to a ringtone. CallToons allows a character’s personality to take over the mobile phone’s functionality so that they actually interact with the user and incoming callers in a unique way."

CallToons is targeted to be available to consumers in Q4 2007.

Tags: Cartoon Network New Media , CallToons , Ericsson , Adult Swim

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