Casio And YouTube Join Forces
14 Jul, 2007, 11:00 am IST | by
Shayne Rana
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Casio Inc. has announced their agreement with YouTube to include a YouTube Capture mode and bundle software to provide ideal settings for recording, storing and uploading video on the company’s newest Exilim digital cameras. "The increased popularity of video sharing Web sites such as YouTube offers a great opportunity for innovation," said John Homlish, Executive Vice President of Sales and Marketing, Casio, Inc. "We recognized that there was a demand for an easier way to upload high-quality video and are thrilled to be the first digital camera company to be able to offer a solution for consumers." Casio's YouTube Capture mode records in next-generation MPEG-4 H.264 high quality video format; this provides an ideal compression ratio that allows users to record longer without having to sacrifice the quality of the movies. This mode also provides sharp resolution (640 x 480) and a frame rate of up to 30 frames per second. Casio is providing consumers with a tool to get videos recorded and uploaded directly to YouTube. This technology will also allow users to upload multiple videos at once. "We are constantly looking for ways to make it simpler for our community to create and share videos," said Hunter Walk, YouTube product management. "The YouTube Capture mode featured on these Casio EXILIM cameras is remarkably innovative and easy to use, and will further expand and diversify the incredible range of originally-created content for which YouTube is known." Casio will have the marketing exclusivity for the YouTube feature during the Holiday 2007 season. All cameras that feature YouTube Capture mode will feature a custom YouTube sticker logo, licensed by YouTube. YouTube Capture mode will be included in Casio's 2007 Holiday line-up of EXILIM digital cameras. The cameras with YouTube Capture mode and the upload functionality software will be available in a bundle package to be sold during the holiday season, allowing users to receive all the hardware and software necessary for upload for one price. |
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