eBay Launches Mobile Web Experience for Smart Phones

eBay, the world’s largest online marketplace, has launched the new version of its mobile site. Optimized for smart phones the new site enables rich user experiences and provides new features allowing customers to buy and sell more conveniently via eBay on the go. The new eBay mobile site is based on Netbiscuits, the world’s leading software service for cross-platform development, operation and management of mobile sites and apps.

Built in partnership with Netbiscuits, the new eBay mobile site gives users access to many features they’ve already used online. It allows buyers to browse categories, save and refine searches, sort results by price, time, and location, and find similar auctions or other items listed by the same seller.

The smart phone interface improvements of the new eBay mobile site include auto-complete for search requests, expandable swiping galleries for teaser and item pictures, remote content for galleries that don’t require additional download, and a floating menu bar that keeps the most important controls always on the screen while users are scrolling through pages.

Adding to eBay’s apps for iPhone, iPad, Android and BlackBerry the mobile portal allows the company to reach far more customers on the go.