New Mobile Gaming Community Launched
26 Feb, 2007, 4:30 pm IST | by
Sharon Khare
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A new mobile gaming community, Hovr Inc., has begun functioning with more than 100 titles from over a dozen mobile game publishers, all subsidized via advertising and available to users at no cost. In addition to downloading free games users can join Hovr MobileSpace, a social network in which players interact and compete against each other. "Ad-supported content is absolutely necessary if there is to be mass adoption of mobile phones as a content delivery platform," said Christine Arrington, senior analyst with Acacia Research Group. "After years of attempts, interactive advertising finally has a chance to succeed because of companies like Hovr, which is solving two critical problems. They address creating a seamless user experience by eliminating extra steps to download and view content, and they are offering far more precise demographic targeting, making their whole solution attractive to both users and advertisers." Hovr embeds advertising into games and other mobile applications and places advertisements into mobile content giving advertisers a way to target ads based on demographic and personal profile information. "Advertisers are looking for new ways to get important product and brand information in front of targeted audiences," said Vipul Sawhney, Hovr's president. "At the same time, consumers want a way to get mobile content without having to pay before trying it. Hovr's technology lets the needs and desires of these two groups form a perfect marriage inside the Hovr community." Users can download popular titles such as Underground Racer, Hugo Cannon Cruise and Texas Holdem'. Hovr has already struck distribution agreements with 15 major game publishers, including Robotube Games, Kiloo and Ozura, and is continually adding new titles to its catalog. Click here for Hovr. |
Tags: Mobile Gaming , Online Community
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