NEWS / WINDOWS

Pluggd Debuts Audio Search With HearHere

28 Sep, 2006, 11:00 am IST | by Sharon Khare | Windows

Seattle start-up Pluggd has raised the curtain on HearHere, a new search feature that allows users to search within audio Internet programming and find the segments they want.

The presentation took place at the semi-annual DEMO conference, an invitation-only venue that showcases the industry's most promising new technologies and applications.

"The number of people who enjoy Internet radio and television shows, which are often referred to as 'podcasts' or videocasts, is growing exponentially," said Pluggd CEO and co-Founder Alex Castro. "One of the frustrations for people is that you have to listen to or watch the entire thing. It's all or nothing."

"HearHere uses proprietary voice recognition software and search algorithms to create a superior solution for consumers. Our visual and intuitive interface takes you exactly where you want to go within a 'podcast'."

"Pluggd is creating exciting new search technologies and will dramatically affect the way we consume audio content," said DEMO Executive Producer Chris Shipley.

The HearHere feature lets the user type in a keyword representing a topic he or she is looking for and displays a 'heat map' within the media player that visually indicates where in the content the topic is discussed. HearHere's patent-pending technology allows people to find where a conversation of interest starts instead of simply dropping them in the middle of the audiocast, and will identify related topics even if the keyword isn't explicitly used in the content.

"What Google does for text-based web page searches, HearHere and Pluggd will do for audio and video searches," said Castro.

Pluggd has a vast collection of Internet audio programming available on www.pluggd.com. HearHere will be available along with support for video by the end of the year.

Tags: podcast , HearHere , Pluggd

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