Developed in partnership with Nike and Sumo Digital, and published by Microsoft Studios, Nike+ Kinect Training, has been released across India. It will be available at all leading retail stores at a price tag of Rs 2,599. This fitness game takes exercise routines to the next level, and lets players work out with top Nike athletes such as tennis ace Rafael Nadal, basket player LeBron James, and soccer Olympic gold medalist Hope Solo, from the comfort of their homes.
“Nike+ Kinect Training brings world-class Nike training directly into the home to help individuals meet their fitness goals and reach their personal best. Through Kinect, Nike+ Kinect Training can see how the body moves, assess fitness and athleticism, identify areas for improvement, and create a personalized workout plan tailored to each person. Nike+ Kinect Training custom program evolves as you do, helping you get fitter, faster and stronger,” said Avinash Pant, Marketing Director, Nike India Pvt Ltd.
Nike+ Kinect Training has been released in India
The game has a new feature designed to act like the virtual eyes of a real life trainer. It kicks off with an initial full-body assessment that takes about 15 minutes, and is based on the live input of Nike trainers Marie Purvis and Alex Molden. This evaluation is so detailed, that it can even assesses if the player using the programme has a current injury. Once the assessment is done, players get to create a personalised workout that will work for them, regardless of their fitness level.
Nike+ Kinect Training is aimed towards users looking to recreate the entire gym environment, with a fitness routine right at home, but don’t have the budget or room for it. Players have the option of working out with friends by tapping in to Xbox Live; that lets players challenge and chat with their friends online. Players can also get increase the intensity of the workout by competing in 60-second drills with people across the globe. Inbuilt live stats tell users their fitness status right after this workout.
Nike+ Kinect Training also gives real-time feedback to virtual trainers to track and understand the player’s progress. With this feedback, the trainer automatically adjusts the programme, making it harder or easier in keeping with the performance. Fitness assessments occur every four weeks to keep the workouts on target. Users can also send friends encouragement via Facebook and through an accompanying Nike+ Kinect Training mobile app.
Commenting on the India roll out of Nike+ Kinect Training, Anshu Mor, Category Lead, Interactive Entertainment Business, Microsoft India, said that, “Nike+ Kinect combines Nike’s knowledge of sports technology and the fitness secrets of great athletes with the powerful technology of Kinect. With this Microsoft & Nike have created a personal training program unlike anything currently available. Kinect becomes the eyes for Nike+ Kinect Training instructors, bringing a new level of engagement and personalization to the program that blurs the lines between a personal training session and a game.”