Samsung UA40B7000 7 series LCD TV

This one is Samsung’s highest end TV we've reviewed. It's from their 7 series, released recently in the market. The title says LCD TV even though Samsung calls it LED TV. Actually it's an LED edge lit LCD TV, as some readers got confused the last time around. LED TV is a widely fallacious marketing ply, but then again, what isn’t these days. The panel is still an LCD panel, just the lighting is done via LEDs, along the edge. The model name is UA40B7000, and it does look very svelte.

Design and features
The very slim bezel measures only 29 mm. The frame comes covered in hard glass, that protrudes a bit at the edges and gives a transparent border accent to the front view. It does look very good, especially due to a dash of amber in the bezel. The power LED is a sleeping crescent, adding more charm to the slick aesthetics.

Quality-wise its build does not disappoint at all - the joint is very sturdy, and even though the TV is light overall it has a sturdy and rigid body. In this model we have an Ethernet port, to connect to select sites like Youtube and Flickr.

After that there is on board HDD space in the TV, 1GB in toto. There is some stored flash content in a place called the Content Library, like recipes, small time games etc., and this can be updated from their web servers. Besides there is the regular USB 2.0 slot to access MP3s, standard definition AVI movie files, and JPEGs. The different part here is that you can store these in the internal memory, quite a nifty feature.

Onto more serious tech specs, we have no ratings of brightness given by Samsung, so we measured it ourselves - Center screen luminous intensity is at 276 Nits (averaged), this was with backlight at max 10 setting. The resolution is full HD 1920 x 1080, and the model supports 100 Hz motion plus. The response time is also not mentioned, we can give a subjective account of motion video in the performance.