Bose SoundDock 10

Bose, the audio brand that can be used as a case study for marketing students, has very recently released their latest music system offering, the Sound Dock 10. The press release demo we attended was quite chic, but now finally we have got our hands on SoundDock 10, which is a multipurpose music system that accepts iPods on its dock as well as normal line in players.

Design and features
Bose has always diligently added features into their products each and every time, which is always a result of serious R&D. Firstly the look of the system, is very futuristic and modern with slightly curved edges top and bottom side. The Dock sits smugly on the center of a lip like jutting out arc, while the entire exterior chassis is aluminum. The top flat surface is black matte, thus black and metallic being the aesthetic theme. Bose logo is embossed in the front, bottom strip.  

This product is bloody heavy. There are some heavy duty electronics under the hood, all of which are there for a specialized reason; their combined task is simply, to give out great sound. The main weight comes from the woofer, a proprietary Bose driver with a “larger magnet”, encapsulated in between the Waveguide, another researched design. There are two Twiddlers, the name given to Bose’s mid and high frequency drivers.

There's no radio, no clock, and the device is not portable—no battery slot. The weight too is nowhere near a portable device's - for that they have another product called the Sound Dock Portable. There is a composite-video output for showing iPod/iPhone images or videos when connected to a TV, also a mini USB slot input for updating firmware. An optional Bluetooth dock is available, but it’s not free. With Bose everything comes at a price, regardless the model itself costs a hefty price (see conclusion). They also don’t give out specs like max power output and other audio specifications.