The point and shoot camera market is dominated by the likes of Canon, Nikon, Sony, Panasonic, and many other commercial brands. Kodak is a brand, mainly known for their imaging materials like photographic papers rather than cameras. They have not yet made a significant impact in the camera market, although the American company has a fair share of cameras in their stable. In India, the company is known for offering good value products in the under Rs. 10,000 range.
The handgrip has a rubberized feel to it
Kodak have recently launched the Easyshare Max Z990, which is an ultra-zoom camera and also boasts of having features such as a 30x optical zoom, and a 12MP BSI CMOS sensor. Read on to know about this camera that could arouse the interest of wildlife or nature photographers.
The main feature of the Kodak Easyshare Max Z990 is its superoom lens with Schneider Kreuznach 30x optical zoom and a focal length of 28–840 mm. Kodak has added a 12 mega pixel BSI (Backside Illuminated) CMOS sensor on this camera, as opposed to a CCD sensor that is normally found on these sort of cameras. The BSI CMOS sensor is more light sensitive compared to standard CMOS sensors and hence allows more light to reach the photo diodes on the sensor reducing the amount of image noise. The aspect ratio of this 12MP camera is 4:3 with an effective image resolution of 4000 x 3000.
The deployable flash is sturdy
This camera allows three step photo sharing to social networking sites like Facebook, Twitter, Orkut, etc. It can also upload videos shot on it to YouTube. Hence the name ‘Easyshare Max.’ This feature can be used by simply tethering the camera to a PC and installing the Kodak Easyshare software found on the camera, itself. The interface of this camera is simple to maneuver around. The fact that all the options are available on the screen is a tad bit frustrating. The options are spaced out well with all of them lining up on the upper and lower part of the screen. All the settings on the screen can be viewed through the Electronic View Finder, making it an option to conserve the battery. The camera has a time-out mode where the LCD screen switches off when not in use for a certain amount of time. This further helps in the saving the battery life.
The minimalistic approach on the rear
The Kodak Z990 has 128 MB of internal memory and is expandable by using an SD or SDHC card. Connectivity options on this camera are a mini USB port, along with a mini HDMI port. The HDMI helps in transmitting the data to a compatible television. The camera can record video at full HD with a resolution of 1080p at 30fps. 720p video recording is also possible and it too shoots at a frame rate of 30fps. The flash of the camera pops up when the flash mode is activated. There is no designated button for deploying the flash. Overall, the features of this camera are pretty good and the zoom is by far the best attribute of it.