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The third generation iPod shuffle (4 GB, Rs. 4,900) has arrived in our labs after a strangely quiet global launch that involved absolutely none of the usual hype and hoopla that Apple usually generates around its products. Nevertheless, it’s one of the most outrageously designed products we’ve come across in a long time. We’re surprised that there’s a new shuffle, partly because the previous generation wasn’t that old, and partly because we didn’t expect there’d be much to change or improve. So what’s the new one got to offer? The answer is still minimalism, with not much capacity and no screen or menu-based navigation for those who just want a cheap, simple music player. But while that core identity is the same with this new model, a lot of the rules have been rewritten! More minimalism is seen in the lack of color options: while the previous generation could be had in bright, peppy pinks and greens, this one is available only in sober silver or grey. The earphones’ cord is about 28 cm shorter than usual which totally eliminates bunched up wire if you clip the device to your jeans pocket or shirt hem, but is uncomfortably short if you prefer holding it in your hand while walking. |
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