REVIEWS / SMARTPHONES / MICROMAX INFORMATICS LTD

Micromax A70 smartphone Review

29 Sep, 2011, 4:47 pm IST | by Roydon Cerejo | Smartphones

Smartphones

Get your Bollywood fix from Saavn streaming radio

Get your Bollywood fix from Saavn streaming radio
Lack of LED flash is bit of a problem
Neatly designed chassis
Watch TV on-the-go with munduTV
Their attempt at a app store didn't go too well
World-wide radio stations at your fingertips
Clean up and optimize your phone
The menus are smooth and relatively lag free
Stock Froyo greets you upon boot up
Good looks and build shows Micromax has evolved over the years
Standard fare of options
Micromax A70

PRICE IN INDIA

7,999

TECH2 RATING

7.5

AVERAGE USER RATING

5.5

How we test

CONTACT

Micromax Informatics Ltd

 info@micromaxinfo.com

 1860 500 8266

 www.micromaxinfo.com

Micromax’s previous attempt at a cheap Android phone didn’t go down very well with the public. It was certainly affordable, but it was far from easy to use as the screen wasn’t responsive and it made you wonder if saving a few bucks was really worth the shoddy Android experience. The company is back with a new offering, hoping to recapture the sub-10K price bracket with the A70, a more grown up version of the A60. Let’s see if they’ve managed to pull it off.

Design and Build
Micromax have done away with the quirky, toy-like design and have stuck to a standard candy-bar form factor. The phone is quite light at just 85g with the battery and due to its rounded edges, fits snugly in your hand. Even though it’s built mostly of plastic, it feels solid and well-built. The dual-tone colours make it quite pleasing to your eyes too. Overall, the matte finish won’t easily attract fingerprints, although the same cannot be said for the screen. Apart from the standard set of shortcut buttons, we also have a physical ‘Home’ button, which wasn’t really needed. The arrangement of the shortcut buttons feels a bit odd as we are used to the back button being towards the end, whereas here it’s the first one.

Good looks and build shows Micromax has evolved over the years

Good looks and build shows Micromax has evolved over the years

 


The 3.2-inch capacitive screen sports a 320x480 resolution and comes with a proximity sensor, but sadly no ambient light sensor. Around the back, we have the 5MP auto-focus shooter and the speaker grill. The power/sleep, microUSB and headphone jack is placed at the top, while the volume rocker and camera shutter button takes up room on the side. The memory card and SIM slot is placed below the battery, so it’s not hot-swappable.

Neatly designed connectors

Neatly designed connectors

 


We really liked the design and build of the A70. It has evolved quite a bit from its predecessor and won’t be out of place amongst the other new droids in the market. In fact, it’s a hell of a lot better than Dell’s XCD35.

Features
Interface
The A70 runs on Android Froyo 2.2.1, with no news on whether it will be getting Gingerbread in the near future. The phone is powered by a 600MHz processor, which puts us off at first, but after actually using the phone, we were in for a pleasant surprise. The A70 is actually very easy to use and although the interface is not very fluid, it’s not sluggish, either. Navigating through the menus is relatively quick with slight slowdowns seen here and there. AnTuTu gave me a score of 1436, while Linpack gave a score of 6.95 points.

Stock Froyo greets you upon boot up

Stock Froyo greets you upon boot up

 


Micromax hasn’t really done a lot of customizations, which is fine and not something we expected. The notification bar only shows you alerts, there aren’t any toggle switches added there. What they have done is bundle a whole bunch of useful apps, so you have something to play around with straight out-of-the-box. 

Media
The stock video and audio player supports the basic MP4 and MP3 video and audio codecs. If you want a better multimedia experience, there are plenty of apps to fulfill your desires. There aren't any audio enhancement options, so the audio quality is strictly average even through EP630s. On a brighter note, the loud speaker is exactly that, loud. The quality is pretty good, as well. FM radio is also present.

World-wide radio stations at your fingertips

Worldwide radio stations at your fingertips

 


Micromax has also bundled along some nice multimedia apps like miRoamer, which is a streaming radio app with Shoutcast FM integration. It’s very straightforward and easy to use giving you access to hundreds of radio stations from all over the world. munduTV lets you access a mix of Indian TV channels like 9X Tashan, Zoom, Headlines Today, BBC World News, Travel XP etc.

Watch TV on-the-go with munduTV

Watch TV on-the-go with munduTV

 


The video quality is not the best, as it’s heavily compressed, but it’s viewable. Finally, we have an Indian radio app called Saavn. The interface is actually very well-designed, which shows you ‘Top 15’ tunes along with album art and everything.

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Design - Build - Interface and Media


Tags:

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How We Test

The Tech2 Labs receives many products every single week and each of them is tested with the utmost care and highest level of objectivity. There’s a constant effort to reduce and totally eliminate subjectivity. Each product is tested according to set test processes so the same test scenario is used.

Verdict
The ratings awarded to a product are derived from a number of tests and calculations, keeping certain important factors in mind. These factors consist of features, performance, quality and value for money. In case of software and some other categories, build quality might be replaced with ease of use or ease of installation. Products are compared with other products in a similar price range or product category.


Features
The features component of the score is rated based on the kind of features present on a particular product. Features are a big part of what people look for when they’re buying a new product such as a phone or a camera.

Performance
The performance score is derived from the benchmarks and tests run on the product. In case of the subjective scores, an average of the scores given by the group of reviewers is considered.

Build Quality
The build quality of a product is important so that it doesn’t fall apart after some use. The build quality scores from the way the product is designed and the kind of materials used in the product.

Value
Value for money comes from the fact that a cheap product is able to provide most of the performance of a higher priced product. Once again, value for money is judged by comparing pricing and performance of products in a particular price range or category. 

There are many other aspects of the product that are looked at such as the bundled software and accessories. All of these scores are aggregated together to form the final score.

What do the ratings mean?

Ratings are simple - higher the score, the better the product. A brief listing of the features and what they mean are given below.

1 - 3

The product is bad in almost every aspect. We strongly advise against purchasing this product.

4 - 6

An average product that isn't the best you can buy, but isn't the worst either.

7 - 8

Product with this rating is highly recommended because it's priced sensibly, has a good set of features and performs well.

9 - 10

Exceptionally excellent product with features and performance unlike any we've seen in the past. A must-have for everyone!

What is the Average User Rating?

We at Tech2 take product reviewing very seriously and every product is tested with the utmost care and level of objectivity. The end user who buys a particular product and uses it over an extended period of time has his own take on a product and there might be nuances that he or she can shed light on. The Average User Rating is present to help readers get the complete picture of how good or bad a product is. The Average User Rating is calculated by averaging the ratings by the thousands of readers visiting Tech2.com every single day. To record your own rating of a product, simply click on the user rating bar. If you disagree with our ratings or our community's product rating, please don't hesitate from voicing your opinion in the comments section below the review.

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