Fashion Houses Go Mobile

Levis
Premier jeans maker Levis has also got a stake in the mobile game with help from ModeLabs. Their offering to mobiledom is an 11mm thin handset that is quite well-equipped. The handset even comes with a clip and chain for securing it to a belt loop.

Feature-wise the handset offers Bluetooth with an A2DP profile, USB connectivity, a media player, FM radio and microSD card support. It also has a 2MP camera with a flash. For net connectivity it supports just WAP and also has a built in modem. The Levi's mobile comes equipped with a 1.8-inch TFT display with a resolution of 220 x 176 pixels and 262K colors. It weighs just 98 grams.

Christian Dior
It's ModeLabs all over again, this time with Christian Dior, one of the world's finest fashion houses and scentmaker par excellence. This is an elite handset designed for just that class. The designers have gone with a clamshell (flip) form factor with a touchscreen interface.

The Dior phone comes with a specially designed accessory called ‘My Dior’. This gadget acts as a sort of micro-handset and can be clipped to the outside of a purse. It’s primary function is to be used for quick access to certain features in the phone without having to rummage through the handbag. I wonder if the handset will also come with a little scent dispenser in case the women require it.

What’s next? A Colgate mobile? Your guess is as good as mine. I'm positive there are plenty of companies who want to come up with their own branded handsets, but we’ll have to wait and see whowill take the plunge next. What industry do you think would be breaking into the mobile business next? Email your suggestions or leave a comment here. Happy Independence Day!