Tuesday June 09 02:08 am

Official iPhone 5S Ad (2013) [Leaked] Release in June?!

Leaked iPhone 5S commercial from 9to5mac.com The iPhone 5 may only be around six months old, but we're already hearing information about a successor. In keeping with Apple's naming convention this should end up being called the iPhone 5S. The early arrival of the iPad 4 and the iPad mini - just eight months after the release of the iPad 3 in March - has meant that Apple still has the ability to surprise and we could well see an iPhone 5S appear earlier than expected. Nevertheless, it's more likely that the iPhone 5S will hit stores in the latter part of 2013, following the trend set by the iPhone 5 and 4S. It's even possible that Apple will skip the iPhone 5S and hop right on to the iPhone 6, though there is little suggestion that this would be the case. And, as for the software, we're expecting that to be revised too. Some developers contacted The Next Web in early January to say they had seen a new iPhone6.1 identifer in logs - a device running iOS 7. Interestingly, although the 5S is set for launch soon, rumours abound that iOS 7 is a trifle delayed. Apple's past 'S' models have featured the same shell as the core model, though with different features and slightly different tech specs. Once again, it seems that will be the case for the 5S. The iPhone 5S isn't expected to differentiate itself from the iPhone 5 too drastically, though a better camera and slightly faster processor will surely be part of the package. One analyst has claimed Apple could use the iPhone 5S to increase its margin for iPhones as a result of falling profitability. One thing is for sure, with the release of such super handsets as the Samsung Galaxy S4, Sony Xperia Z and HTC One, the next iPhone will have to seriously up its game. Samsung Galaxy S4 vs Sony Xperia Z vs HTC One vs iPhone 5 vs Lumia 920 Apple will no doubt be feeling the pressure to get its next phone out on the market as soon as possible. Interestingly, it's likely that initial designs of the iPhone 5S will have begun under the watchful eye of Steve Jobs. But is it really as important a product as some suggest? iPhone 5S release date The iPhone 5S release date could be as early as June. However, we believe it's still likely that we'll see another iPhone later in 2013. But that's not what everybody thinks many sources claim that full commercial production of the rumored iPhone 5S has begun already. That's borne out by further rumors suggesting a March manufacturing start date, followed by a mid-year release in June, a date backed up by Piper Jaffray analyst Gene Munster and others. A cheap iPhone could also appear later, possibly in September. Digitimes reckoned in 2012 that the iPhone 5S release date would be a little later, citing predicted sales targets of relevant component manufacturers. "Apple is expected to introduce its next-generation iPad and iPhone series around the middle of 2013... Component orders placed by Apple, which climbed to high levels prior to the iPhone 5 rollout, will rise again between March and April, the observers indicated." iMore rumours in early March pointed to the 5S being out in August 2013, something Digitimes then agreed with in late March 2013. It came up with the startling revelation that the new handset would appear in Q3 2013 (probably September). As our own Kate Solomon puts it, "in other news, night to follow day, Tuesday to follow Monday and bears to continue using largely wooded areas to take care of business". Citing an "inside source from Apple", Gizmorati claimed on 19 March that an event, called 'Original Passion, New Ideas', will see the launch not just of the new iPad but also of the iPhone 5S. We're not so sure, considering 29 June - when the event is supposed to be - is a Saturday. The International Business Times also said in March that production had been delayed to make up ground on the progress made by other handset manufacturers. That wouldn't be at all surprising considering how far behind its rivals the iPhone 5 has fallen - in terms of raw specification, at least. Reports in April also suggested that Foxconn has added as many as 10,000 assembly line workers per week to its Zhengzhou plant as it readies the new iPhone. iPhone 5S display iPhone 5S or iPhone 6 will include a Super HD screen display and camera according to new reports in December 2012. The China Times says a 'Touch On Display' panel is being developed by Taiwanese supplier Innolux with 10 point multi-touch and a 0.5mm thickness. Apparently the site spoke to sources inside Apple's supply chain. It's been reported that the handset would have a Retina+ Sharp IGZO display, which would have a 1080p Full HD resolution. It's also been widely reported that Apple could introduce two handset sizes as it seeks to compete with the plethora of Android devices now on the market. iPhone 5S casing

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