Monday February 23 08:51 am
Virgin Mobile SMS Life Girl
The insight came from youth's SMS behavior itself. We message when we are bored and want to pass time; we message when we can't say something out loud; we message when we would rather not talk etc. SMS therefore is nothing but the art of private chatter in public life. The film cleverly uses this device of speaking your mind out loud in SMS, letting young people live their SMS life. The protagonist speaks aloud what she/he would normally be texting. When juxtaposed with the situation in which she/he is, this creates a hilarious experience for the viewer who is watching from an outsider's perspective.