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Eyeing a marketshare of 10 per cent in next three years, B K Modi group company, Spice Mobile has unveiled a dual mode handset in which both GSM and CDMA based mobile connections can be activated. The company which has a target of selling 1.5 million handsets in this fiscal today said the dual mode phones are for the non-metro areas of town and cities. The company which banks heavily on marketing and branding is planning to invest about Rs 8 crore on these areas. It has Bollywood actress, Priyanka Chopra, as brand ambassador. "The new phone is targeted to all who have two cell phone numbers and have been looking for a convenience of carrying just one phone, we are targeting mainly the consumers of town and rural areas. By 2010, our target in the market share will surge to 10 per cent," Spice Mobile Ltd., CEO Kunal Ahooja said here, adding it is estimated that around 8 per cent of mobile phone subscribers already own two numbers and we do foresee this trend to grow in future. The company is also going to launch 'People's phone' costing less than Rs 1000, he said. Spice which sold one million phones last year, will start manufacturing the handsets in 2008, he said. The Spice Dual comes with two variants D-88 which supports both GSM and CDMA active connections at the same time and Spice Dual D-80, which supports two GSM and GSM active connections which is useful for travellers operating in the local area. The price of D-80 is Rs 9849, while D-88 is yet to hit the market. |
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